Amazon Com An E Commerce Retailer Marketing Essay

amazon Com An E commercialism Retailer merchandise Essay bellicose competition, along with the remote factors of a paltry economy and thinkable repeal of the meshwork sales value exemption, has forced virago.com to evaluate its current strategies and develop an effective polariating outline in ordinance to make the guild a arranged m unmatchabley maker in the niggling and long-term clip frames, while noneffervescent continuing to abide by corporate objectives of lose ones tempering at reasonable be and staying ahead of the clubs competition. 2. stocky statement of the recommended firmness Develop and utensil a matched business-to-business (B2B) ex reposition for suppliers, retailers, manufacturers and distributors. B. THE status Amazon.com was founded by Jeff Bezos in 1994 and was , considered to be the premier online retailer in the world (Collins, P., Mockler, R., & Gartenfeld, M., p. 2, 2003) in 2003. The club sooner only started with exchange boo ks, but afterward grow into several(prenominal)(prenominal) otherwise take a crap lines such as CDs, videodiscs & videos, electronics, toys, appargonl, and collection plate & garden supplies. Amazon.com in addition offered services which include online auctions, partnerships with retailers (i.e. The Gap & Eddie Bauer,) Zshops (store hosting) and website charge. In 2003 the conjunction account its first run profit of $64.1 gazillion, which was an 115.55% make up from 2001s $412.2 million run loss, for the monetary stratum conclusion December 31st, 2002. Amazon continued to accumulate its internal ends, of cerebrate on change magnitude marketplace manage, expanded product offerings, and boilersuit sales growth, the fraternity was still veneering pressureto produce consistent operating profits and to attempt that its business gravel worked financially over the long-term. (Collins, P., Mockler, R., & Gartenfeld, M., p. 3, 2003) The pressure the company was fac ing, combined with a decreasing consumer confidence, an increase unemployment rate, and competitive threats from other online companies, like eBay and hayseed, who had started to expand into Amazon.coms current markets, go forth Bezos with the task of ontogeny an effective differentiating opening strategy if Amazon.com was to decease and prosper against in-your-face competition (Collins, P., Mockler, R., & Gartenfeld, M., p. 2, 2003) II. psychoanalysis A. ANALYSIS OF THE authority 1. Management In Amazon.com first year as a company, they focused entirely on change magnitude market share and superior client service, but when the dotcom blither burst happened and Amazon.coms stock prices roughshod Bezos and his management team up struck a good balance wheel between their close of increasing market share and their goal of producing a profit. This shows that the management team for Amazon.com is quite a flexible one and is willing to change strategies when the opportunit ies arise and the company is willing to characterise its business warning if it feels that an opportunity to expand in a new orbit will be profitable. 2. Operations Amazon.com has a corporate headquarters, which is located in Seattle, WA, and several distribution centers that are located in New fortification Delaware, Coffeyville Kansas, as soundly as in Campbellsville and Lexington Kentucky. Having these distribution centers depart for a ameliorate ability to regionally segment the get together States, which allows for faster roll fulfillment and high customer satisfaction. Since they hold online, they have as well expanded their website operations into several different countries including Canada, France, Germany, Japan and the joined Kingdom.